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A national leadership program for heritage and cultural conservation leadership in Israel

KEDEM is a national training program for groundbreaking leadership to empower heritage and cultural conservation in Israel, and increase its prominence in the public sphere.

Kedem seeks to foment individual, organizational and national transformation processes. It works with central actors in the various areas of heritage and cultural conservation in Israel, integrating individuals, organizations and institutions, to bring cultural heritage to the forefront, and engender active public participation in its conservation and consumption.



The program, offered by the Guilford Glaser Faculty of Business and Management, is associated with the principal institutions leading the field at the national level. The objective – a systemic and proactive approach to heritage and cultural conservation in Israel.

Goals of KEDEM

This two-year program trains a cadre of leaders and trailblazers who will lead multi-level change in the various spheres of heritage and cultural conservation. We train the incoming generation of innovative and entrepreneurial leaders, who will refresh the field and engage the full spectrum of Israeli society in their work.

Create and propagate professional knowledge in the various areas of heritage, culture, conservation, leadership, entrepreneurship and innovation, within the program and beyond.

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Create a community of influencers through active engagement in heritage and cultural conservation on the ground. Generate a network of NAME participants and alumni, and mobilize a wide range of partners throughout Israel.

Initiate and promote processes and projects to significantly enhance the field’s import in the public sphere. Make a difference in a variety of facets, including society, the economy, politics, education, communications and more.

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רבדי הפעילות

 levels of action and impact

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National level

Promote the program, its actions and its participants in the heritage and cultural conservation community and in the general public. Develop Israel’s national heritage and cultural conservation ecosystem, as well as new infrastructures to promote the field.

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Participant level

Develop personal leadership by acquiring professional knowledge and skills, and extending and diversifying personal professional networks.

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Group level

Form an active and supportive community that can ferment interdisciplinary and inter-organizational cooperation. Planning and implementation of innovative projects by the participants, during and after the program’s duration.

Program principles


Learning through projects, simulations and case studies.

Active learning, in which learners are also instructors, sharing their expertise.

Peer learning – reciprocal learning with peers from different organizations and disciplines.

Individual and group mentoring

Individual and group learning processes, with a focus on skill and knowledge acquisition, personal empowerment, and network-building.


Curriculum composed of varied independent learning modules, in the form of concentrated days, workshops and excursions.


Learning processes through practical development and implementation of startups and projects, accompanied by top academics and experts.


Exposure to trends and innovations around the world through international excursions, workshops, seminars, and case studies.

Members of the first cycle


Members of the second cycle


Members of the third cycle

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