KEDEM is a national training program for groundbreaking leadership to empower heritage and cultural conservation in Israel, and increase its prominence in the public sphere.
Kedem seeks to foment individual, organizational and national transformation processes. It works with central actors in the various areas of heritage and cultural conservation in Israel, integrating individuals, organizations and institutions, to bring cultural heritage to the forefront, and engender active public participation in its conservation and consumption.
Partners
The program, offered by the Guilford Glaser Faculty of Business and Management, is associated with the principal institutions leading the field at the national level. The objective – a systemic and proactive approach to heritage and cultural conservation in Israel.
Goals of KEDEM
This two-year program trains a cadre of leaders and trailblazers who will lead multi-level change in the various spheres of heritage and cultural conservation. We train the incoming generation of innovative and entrepreneurial leaders, who will refresh the field and engage the full spectrum of Israeli society in their work.
The training program
KEDEM is multidisciplinary and applied, and consists of classes, workshops, excursions, individual and group mentoring, development and establishment of new projects.
It requires one full day weekly on campus at BGU, and a few longer workshops and excursions in Israel and abroad.
It integrates a variety of knowledge, skills and tools relevant for heritage and cultural conservation leaders and entrepreneurs in the 21st century, from management, leadership and heritage conservation. Such as:
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Strategy, financial management and resource mobilization, crowdfunding, social marketing, branding and advertising, PPC marketing, event and conference production, tourism management.
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Entrepreneurship, innovation, business development, creative-inventive thinking, business models.
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Leadership, personal and organizational vision, human resource management and talent development, social change and policy change, citizen and community participation.
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Heritage site and resource management, "open for conservation", tourism and cultural heritage ecosystems, cultural heritage regulation, law and policy, conservation techniques and approaches.
KEDEM participants and alumni receive:
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Diploma from the Executive Training Program, Gilford Glazer Faculty of Management
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About 60 learning days, which are more than 500 hours of training
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6 credits towards a master's degree (only for bachleor’s degree holders)
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Professional knowledge in the fields of heritage
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Management skills and tools
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Skills and tools for leading people and processes
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Practical entrepreneurial experience
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Social and professional networking in Israel and abroad, participation in a peer network
Program principles

Modular
תכנית לימודים מודולרית המבוססת על מודולות ידע ייעודיות לתוכנית: ימים מרוכזים, סדנאות, סיורים במהלכה המשתתפים ירכשו כלים מתקדמים לניהול, חדשנות, והובלת תהליכים ארגוניים וציבוריים.
Curriculum composed of varied independent learning modules, in the form of concentrated days, workshops and excursions.

International
Exposure to trends and innovations around the world through international excursions, workshops, seminars, and case studies.

Hands-on
Learning through projects, simulations and case studies.
Active learning, in which learners are also instructors, sharing their expertise.
Peer learning – reciprocal learning with peers from different organizations and disciplines.

Individual and group mentoring
Individual and group learning processes, with a focus on skill and knowledge acquisition, personal empowerment, and network-building.

Experiential
Learning processes through practical development and implementation of startups and projects, accompanied by top academics and experts.

Who is this program for?
KEDEM enrolls seasoned and experienced influencers, who aspire to make a difference in the field of heritage and cultural conservation, from the public, business and nonprofit sectors, and from all parts of Israeli society.
Decision makers and leading experts in heritage and cultural conservation organizations, like conservation architects and engineers, curators, conservators, project managers, etc.
Decision makers and managers in varied related fields, including planners, economists, tourism, business, education and communications, among others.
If the following describes you, you are likely to benefit and contribute in KEDEM:
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Desire to develop your personal leadership skills
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High intellectual academic capacity, ready for strenuous and unconventional work
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Wish to engage with a community of colleagues
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Deep social and community commitment
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Passionate about cultural and heritage conservation
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Rich background, experience, and deep commitment to the field
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Significantly influential in your organization or community
Enrollment criteria
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Currently holding a professional or managerial position, influencer
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Significant professional experience (at least 5 years)
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Significant employment horizon
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Commitment to significant long-term leadership and contribution
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Availability for a full weekly school day, plus a number of longer workshops and tours
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Willingness to actively participate in an intense and empowering learning and professional experience
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Employer’s consent
Critical dates
The program starts October 2021, and is 2 years long
The screening has three steps:
Online enrollment
19/6
Enrollment closes
Personal interviews
27/6
invitations sent
Personal interviews
4-8/7
interviews
Candidates must bring written consent from organization to participate
Final screening day
15/7
Invitations sent
Final screening day
25/7
Active participation in a one-day hackathon to develop responses to a selected challenge
